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Marketing for non-specialists

Price: £295 + VAT
Duration: 2 Days

An absolute MUST for anyone who is involved in marketing but has never done any training: the essentials of how to market your business in the changing marketing landscape of 2017.

What will be covered?

  • Introduction to Marketing – the key marketing principles, tools and techniques
  • Marketing – traditional vs new
  • Marketing for SMEs vs large corporations
  • Marketing Audits – techniques and tools
  • Planning Your Marketing Activity
  • Marketing Channels and Choices – traditional, online & digital
  • Marketing Strategies and Brand Values
  • Messaging: Creative and Content
  • Implementation
  • Monitoring

Who should attend?

This course is ideal for those who are either directly or indirectly involved in the marketing activity for a company.  The course will be beneficial to those:

  • Needing an introduction to the marketing essentials
  • Needing a refresher
  • Anyone requiring a better understanding of the changing marketing landscape

Outcome and benefits

  • Have a better understanding of marketing and the various options
  • Have sound knowledge of the latest trends and marketing channels
  • Be able to successfully carry out an audit of a company’s marketing activity
  • Be able to create and lead a marketing campaign
  • Be able to measure and monitor the success of their marketing activity
  • Have confidence in dealing with suppliers and or other departments

Further Courses

  • Communication: How to be More Effective
  • Customer Care: Improving the Customer Experience

Course materials 

Delegates receive courseware to refer to throughout the course and as a refresher following the course.