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Sales – Improve Your Core Selling Skills

Price: £115 + VAT
Duration: 3 Hours

Effective sales people are key to the success of any commercial organisation.  Selling needs a good understanding of customers, their needs and the importance of relationship building.  This is an opportunity for an individual to develop awareness of a structured sales process and the skills and techniques required to be successful.

What will be covered?

  • Relationship based selling vs. product flogging
  • A structured selling process model
  • The knowledge, skills & attributes required to be an effective sales person
  • Understanding the customer needs
  • Questioning techniques & skills required to identify customer need
  • Establishing rapport with your customer
  • Understanding the benefits of simple language & explanations when promoting your product or service

Who should attend?

This course is ideal for:

  • Those who are new to sales, as well as those wishing to improve their ‘core selling skills’

Outcome and benefits

  • Develop awareness of a structured sales process
  • Identify the relevant knowledge & skills required to be an effective sale person
  • Identify the key elements for rapport building
  • Understand the importance of identifying customer needs
  • Understand key elements of a benefit selling model

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


There are no pre-requisites for this programme.