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Measuring and Evaluating your Online Activity

Price: £115 + VAT
Duration: 3 Hours

Online activity plays a pivotal role in marketing businesses but the key to success lies in measuring and evaluating your actionable activity in order to make changes to achieve results

What will be covered?

  • Outlining business and marketing objectives
  • Establishing KPIs (Key Performance Indicators)
  • Engagement verse conversion metrics
  • Making measurement a priority
  • Tracking requirements
  • Free and low cost tools to assist with automation
  • Collecting actionable metrics
  • SEO fundamentals
  • Understanding SEO in the context of online growth
  • Web and Google Analytics: Specific techniques and reports
  • Social Media analytics
  • Email marketing analytics
  • Analysis requirements and reports
  • Making sense of the results
  • Action plans

Who should attend?

This course is ideal for those wanting to:

  • Improve their online presence
  • Track actionable metrics
  • Understand SEO and the effect it has on your online presence
  • Understand various analytics tools for social media, web and email marketing
  • Make significant changes to achieve better results

Outcome and benefits

  • Understand KPIs
  • Understand the difference between engagement and conversion metrics
  • Understand analytics and the reports associated with each tool
  • Be confident to monitor and evaluate online activity
  • Be able to make changes to their online activity that will ultimately produce better results
  • Be able to make tracking metrics a part of monthly marketing tasks
  • Create reports suitable for company distribution

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


There are no pre-requisites for this programme.