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Giving Successful Media Interviews

Price: £395 + VAT
Duration: 1 day

This comprehensive course is aimed at Ministers, political members and top management in business & government who represent their organisation to the media.

What will be covered?

  • How to reach the right audience
  • How to predict the questions
  • Preparing for an interview
  • Print, radio and TV interviews
  • Presentation skills
  • Damage limitation
  • Controlling the interview agenda

An interactive course, which includes

  • Extensive scenario-based practical exercises
  • TV, radio and print interview exercises
  • Practical tips on how to promote your organisation effectively
  • Dealing with negative news stories
  • Communicating more positive stories to the public

Course objectives

  • To learn techniques for getting messages across in all media interviews
  • To rehearse different types of interview in a secure environment with full advice and feedback
  • To feel confident in any media interview situation
  • To understand exactly what a journalist will be looking for in an interview and to prepare for it
  • To be able to limit the potential damage of negative publicity

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


There are no pre-requisites for this programme.

The Trainer: James Filleul

James is a former news editor of BBC Jersey, where he managed a team of journalists and set the daily news agenda.  He has hosted annual IoD awards dinners, presented Chamber of Commerce debates and is a regular public speaker at a variety of corporate functions.  He runs his own PR & Training Company specialising in communication courses.